A Slicify AI vertical

Slate

AI staff for real estate agencies.

Every listing has 25 hours of admin behind it. Slate’s AI staff handle the comms, the reports and the follow-ups — running on your WhatsApp, your CRM, your phone — so you get back to what actually closes deals: being face-to-face.

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Coastal home, Tāhuna

Coastal home, Tāhuna

Cedar villa, Queenstown

Cedar villa, Queenstown

Hill-top home, Wānaka

Hill-top home, Wānaka

Apartment, Tāmaki Makaurau

Apartment, Tāmaki Makaurau

The problem

Real estate runs on hustle.But hustle doesn’t scale.

Top agents are buried in admin. The work that wins listings — showing up, building trust, being present — gets squeezed out by the work that supports it.

25 hrs

Per listing in staff time

Paperwork, portals, emails, reports, contract coordination — before the agent even gets in front of someone.

~1/day

Listings lost to slow response

When you can’t get back to people, they call someone else. That’s $70–100K+ in commission walking out the door — daily.

300+

WhatsApp messages a day

Across property groups, vendor updates, buyer enquiries, lawyer back-and-forth. It never stops — and nothing is tracked.

“Nearly all real estate agents have ADHD — extremely short attention spans, always looking for the quick fix to be successful. If AI frees up 90 minutes a day for face-to-face, that’s transformative.”

— Top-performing NZ agent

Queenstown, last winter…

We met Hamish on a flight to Queenstown. Twenty years in real estate, losing a listing a day to admin he couldn’t get to — messages, vendor reports, follow-ups.

So we built Slate. Not just another CRM.

AI staff that picks up the messages, drafts the reports, and chases the follow-ups. Handing back the hours agents would rather spend on people and properties.

Built with agents. Built for agencies.

Grant & Merryn Straker

Founders, Slicify

NZ EY Entrepreneurs of the Year 2018 (Masters)

The solution

Slate handles the 75% so you can own the 25%

An AI agent that works across your entire workflow — from lead to sold to anniversary follow-up. Not another dashboard. An engine that does the work.

Comms & Triage

Responds to email, WhatsApp, and text enquiries. Triages phone calls, captures notes, and dispatches tasks — automatically.

Listing Setup

Prepares appraisals, ad text, property packs, S&P agreements. Books photography, orders LIM reports, manages portal uploads.

Contracts & Compliance

Coordinates offers between buyer, vendor, and lawyer. Handles DocuSign, uploads to CRM, tracks conditions and settlement dates.

Daily Briefings

Morning meeting agenda, previous-day brain dump, conditional contracts, pending settlements — ready before you are.

Vendor Reporting

Automated weekly vendor reports, campaign tracking, viewing feedback, and market updates — sent on schedule.

Database & Follow-up

Just-listed, just-sold, anniversary follow-ups. Re-engages past buyers and sellers at the right time — triggered from call context alone.

Feature spotlight · Messaging

See Slate handle a WhatsApp lead end-to-end

Buyer enquiry comes in on WhatsApp — Slate triages it, replies in your voice, books the viewing, and updates the CRM. Two minutes, no agent input.

Demo recorded on a real Slate workspace. WhatsApp Business is one of several channels Slate handles — email and SMS work the same way.

The holy grail

AI tells the agent what to do each day

Who to call, when, and why — triggered automatically from call transcripts, CRM data, and market signals. No manual task creation needed.

Smart re-engagement

Automatically prompts contact with a potential vendor or buyer at exactly the right moment — extracted from phone call context.

Call intelligence

Listens to calls, generates action points, updates the CRM, and queues follow-ups — without the agent lifting a finger.

Lifecycle

End-to-end. Not another point tool.

Slate covers the full listing lifecycle — from the first phone call to the post-sale anniversary message.

Phase 1

Vendor Acquisition

Seller calls in → AI books the visit, prepares the appraisal pack (comparable sales, agency agreements), and schedules the follow-up.

Phase 2

Pre-Market Setup

CRM entry, LIM & title orders, ad text, photography booking, marketing invoice, WhatsApp group creation, portal uploads — all automated.

Phase 3

Property Live

Publish to all portals, verify listings, send vendor launch email, create social posts, just-listed flyers, and database campaigns.

Phase 4

Buyer Engagement

Property pack replies, database outreach, viewing coordination, feedback reports to vendors, and interest group tracking.

Phase 5

Offer & Contract

Contract coordination between buyer, vendor, and lawyers. DocuSign, CRM uploads, condition tracking, settlement calendar.

Phase 6–7

Sold & Beyond

Commission statements, settlement reminders, review requests, social posts, congrats calls — then ongoing anniversary and re-engagement campaigns.

The maths

The maths makes sense

Slate doesn’t just save time — it recovers revenue that’s already being lost.

25h → 1h

Staff hours per listing, reduced from ~25 to ~60 minutes

75%

Of daily tasks handled by AI without human intervention

90 min

Extra face-to-face time freed up per agent, per day

$500K+

Annual PA costs per agency that can be dramatically reduced

A top agent losing ~1 listing per day to slow response is leaving $70–100K+ in commission on the table — daily. Slate makes sure no lead goes cold.

Plugs into the tools you already use

Slate integrates with your CRM, comms, and property portals — no rip-and-replace.

REX CRM WhatsApp Trello DocuSign Realestate.co.nz TradeMe Property OneRoof NZRET

Ready to hand back the hours?

We’re onboarding agencies in waves. Leave your details and we’ll be in touch as soon as we have capacity for you.

Register your interest

Questions? hello@slicify.ai